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Lana Abdullayeva

Lana Abdullayeva

Independent Speaker & Strategic Advisor, Digital Strategy & Transformation

Scientist by education, strategist by experience and visionary by heart; over the past decades, Lana successfully navigated Banking, Payments and FS globally, driving strategic and transformational changes across the industry. She has held a number of influential and critical positions, working with well-recognized names and emerging dynamic players in the established markets, as well as in countries with complex political turbulence and economic instability. Lana believes that during times of profound change, our responsibility is to contribute to the emergence and implementation of solutions for a sustainable future.

As a highly respected senior executive with diverse international experience, Lana offers a fresh perspective and professional wisdom, challenging the status quo and driving business model transformation. She focuses on a bigger picture strategy of the how and why, as well as the creativity afforded to do this. Being well-versed in the rapidly emerging space of data and disruptive technology, Lana is passionate about leading innovation and challenging traditional boundaries of the Financial Services footprint in the growing world of Open Data and Digital Revolution. She embraces digital and market transformation with a diversity of thoughts to create world-class ubiquitous solutions.

Lana’s charismatic leadership fosters trust with peers, stakeholders and board members. A driven and committed expert with a strong ethical mindset, she is welcomed by global players as a trusted advisor and broker. She works collaboratively with industry pioneers, regulators and market leaders advising and shaping future services, and developing strategic plans that are vitally important for the success of the UK economy.