Daniel Uriol

Daniel Uriol

CDO, Tecnológico de Monterrey and Sr Digital Banking Advisor


Digital Banking, Marketing & strategy leader. Working in USA, Japan and Mexico, Daniel helps financial corporations to accelerate digital transformation and P&L growth, boosting customer experiences, using data in assets creation and helping them to create new digital monetization models through technology and human talent. For 20 years, he has built multi-disciplinary teams and profitable business in 3 continents (EMEA, LATAM, APAC) for large international companies like BBVA, Accenture, Telefonica and British American Tobacco.

In Mexico, he created 'Gravity' nominated to the 2019 IMS awards and selected by Amazon as a worldwide case study. In 2018 Mizuho Bank and BCG Japan selected him as one of their Digital Advisors and in 2019, FEMSA and BASE Bank did the same in México. In BBVA he created ‘Tu Cuentas’ selected by Forrester Research as a case study to oversee how Digital Banking will be in the future, and he built wibe.com, the first direct digital sales insurance company launched in Mexico.