Sofia Freyder

Sofia Freyder

Executive Director, Product Management, Digital Payments, JPMorgan Chase


Sofia Freyder is a Global Payments Expert offering successful track record in Financial Services industry, directing all aspects of product development, management, innovation, partnership and go-to-market in the US and Global markets. Industry experience obtained from leading companies: JPMorgan Chase, Mastercard, Western Union and from the fintech environment: Earthport.

Recognized for utilizing out-of-the-box techniques in building and launching new innovative digital products such as Mastercad Send, joint product with Ripple DL Blockchain, Mobile Apps. Expertize in market commercialization, establishing partnership, raising brand awareness, developing new market strategies and product optimization aimed to exceed revenue objectives, increase market share and maximize customer loyalty.